John Maxwell is a popular writer. His insights on a wide variety of topics are worthwhile and helpful to read. And since he’s so engaging, it was easy to expect that with his new book Everyone Communicates, Few Connect. His work in many places has been credited with strong influence and helpfulness in the service of the Kingdom – which is part of why I found this book a bit of a letdown.
This book is essentially meant for leadership communication. All leaders have to communicate but, Maxwell argues, they are only effective leaders when they can “connect.” The principles for connection are far from innovative or original, however.The only thing Everyone Communicates offers that a half-decent communications textbook would not is Maxwell’s own phrases, stories, and autobiographical anecdotes that make his case. This review may come across as harsh or biting in its critique, but as Christians, we have a tremendous resource to offer in the Scriptures and the leadership tradition of the prophets and apostles and these were neglected almost entirely by Maxwell. So, if you want a motivational-business handbook on communication, check it out. If you’re looking to make yourself a better Christian leader, this isn’t it.